ICEE Prize Plunge Gets the Spotlight on FECTALK Podcast
A fresh approach to prize redemption is making waves in the amusement industry, and ICEE Prize Plunge is getting some well-deserved attention.
Bay Tek Entertainment's ICEE Prize Plunge was recently featured on Episode 86 of the FECTALK Podcast, where the discussion explored the game's unique approach to prize redemption, its potential for operators, and the opportunities it creates for family entertainment centers and route operators.
The episode took a closer look at what makes ICEE Prize Plunge different, including its collectible cup concept, customizable prize options, and ability to create location-specific prize programs. The host also raised six questions about the game from an operator's perspective, giving the Bay Tek team an opportunity to share insights and answer some important questions.
Here's a closer look at the discussion and what operators should know.
Six Questions About ICEE Prize Plunge, Answered
1. Was ICEE Prize Plunge designed with route and revenue-share operators in mind, or just traditional FECs?
Absolutely! Route and revenue-share operators can take advantage of ICEE Prize Plunge by working with their customers to personalize cups with prizes and offers unique to each location. This flexibility makes it possible to create a prize experience that works for a variety of business models.
2. How much flexibility do operators have when assigning prizes to cups?
Quite a bit! The free ICEE Prize Chart Customizer allows operators to assign up to seven prizes to different ICEE cup colors, giving them complete control over their prize offerings.
3. How easy is it to change prizes and communicate those changes to customers?
The ICEE Prize Chart Customizer makes updating prize options simple. Operators can choose from five preset templates or customize their own prize chart. Once complete, the placard can be printed using an onsite printer and added directly to the game, making it easy to communicate available prizes to players.
4. How does Bay Tek recommend operators validate and control redeemed cups?
While ICEE Prize Plunge does not include a built-in cup validation system, operators have the option to barcode the bottom of each cup if they want to incorporate the cups into their existing POS prize redemption systems.
5. Can operators build completely location-specific prize programs around the machine?
Absolutely! The flexibility of the ICEE Prize Chart Customizer allows operators to tailor prize offerings to the ICEE cup colors and create programs that fit their individual locations.
6. What have early operators learned about which prizes create the strongest repeat play?
Early operator feedback has highlighted the importance of connecting ICEE cups directly to the prizes players can win.
Some locations initially chose to use other products instead of the provided ICEE Cups. While that is an option, those locations saw lower performance compared to locations that incorporated the ICEE cups into their prize offerings.
In fact, locations that connected ICEE cups with prizes saw the game rank among the top 3–5 performing games in their FEC facilities. It was not unusual for ICEE Prize Plunge to generate more than $3,000 per week at some locations!
A Prize Experience That Gives Operators More Flexibility
The FECTALK discussion reinforces what makes ICEE Prize Plunge a unique addition to the amusement industry. Rather than limiting operators to a traditional prize experience, the game gives them the flexibility to build customized programs around collectible ICEE Cups.
From location-specific prize offerings to opportunities for route and revenue-share operators, ICEE Prize Plunge offers a different way to approach prize redemption.
And with early operators already seeing impressive results, it's clear that how locations build their prize programs can make a meaningful difference.
Want to learn more about ICEE Prize Plunge?
Explore the game and discover how customizable prize experiences can fit into your location.